Notification Triggers in SerpWatch

With SerpWatch, you can choose to receive notifications for a variety of events associated with the keywords you’re tracking. These event triggers can be customized on two levels: project and keyword.

To learn how to set up both project and keyword-level notifications, please refer to this guide.

Project Notification Triggers

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Once set up on a project level, events will trigger notifications for all keywords within that project; unless disabled or overridden for a specific keyword (explained below).

The events that can trigger notifications on a project-wide level are as follows.

Position Rise and/or Fall

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On the respective bar, slide on the right from ‘disabled’ to define the number of positions a keyword must rise or drop for you to receive a notification in the specified channels. Any value between 1 and 100—relative to the current position—can be set up as a notification trigger.

Keyword Hits All-Time High

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Tick this checkbox to receive notifications when a keyword reaches its highest-ranking position since added to SerpWatch.

Monitor Swings

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Tick this checkbox to receive notifications when a keyword’s position changes by over 40% up or down. For example, an upswing from position 10 to 5 will trigger a positive notification, while a downswing from the 5th to the 10th position will trigger a warning.

Drastic Drop

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Slide on the right from ‘disabled’ to define the multiple of a keyword’s position drop for you to receive a notification. Any value between 1 and 11 can be set up as a notification trigger. For example, if the keyword’s current position is 4 and the slider set to 3, you will be notified if the keyword drops lower than the 12th position.

Featured Snippet

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Tick this checkbox to receive notifications when a keyword appears in a featured snippet. Click here to find out more about Featured Snippets, as we as other search return types.

Keyword Notification Triggers

Unless overridden, notification triggers for specific keywords within a project will inherit the values set up for the project notifications.

Besides all of the events associated with project-level notifications, keyword-specific notification triggers come with a few more customization options.

Position Cross Above & Below

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Provide a value in the respective input fields to receive notifications once a keyword ranks above or below the specified position, respectively.

Notification Delivery Options

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Toggle these options on to receive notifications via the specified channel. Note that, in order to receive notifications, these notification channels have to be set up on a project level.